The way that this could impact the industry is that it could completely wipe out TV stations as we know them today if they aren't careful. The option to watch TV shows directly off of websites to peoples TV's is going to open a whole new option of viewing armature television. We all know that the site youtube, which is almost all viewer created content, is huge. What is going to keep people from using sites like youtube to create their own shows? And if the shows got bit why wouldn't Hulu offer to show them on their website? This could seriously lead to the end of channel lineups as we know it and the start of armature and independent creating shows and just putting them up on youtube. I think that this is going to have a great impact on the audience. Why would anyone want to search through and pay for television channels, for example the religious channel, if they can just pull up hulu and watch a show online. Or an even better idea. Why not use the OnDemand option. Instead of going onto the internet what if a company build in all the shows to an easy click option on the remote. So that in 10 years maybe there are no channels anymore. When you turn on your television it just sends you to a list of shows and it's your option what you want to watch. This is the way that television is going.
This has some relation to what Bryan Cooper (Flyers Producer) said to me that's going to happen to sports. He said that in the future of sports you are going to have the option to jump in front of your computer and watch any game you want, in any view you want, with which of the two feeds you want. Why not take this and move it directly to television. Say when you turn on your television and you scroll through all the option you decide to watch the Giants game so you click. What if then you were given the option to choose whether you would like the local Giants feed or the out of town Cowboys feed. Then what if they had cameras set up at various positions on the feels and you could choose which one you wanted to watch. Maybe have 3/4ths of the screen taken up by the main broadcast and then the right 4th taken up with three different angles of the game or maybe even three other games.

This relates to chapter 10 which is about webisodes. On pate 319 it talks about how professionally produced content appears daily on an equally impressive number of broadband vide channels. This is what the future of television will be. Instead of making a show for cable TV they will be making single shows to play only on Hulu or OnDemand.
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